In the lavish surroundings of the Palau Nacional, Barcelona, on September 22, 2022, Pinnacle Solution was named Esports Supplier of the Year for an unprecedented fourth time in succession, having first picked up the gong in 2019, just a year after the supplier was founded.
The SBC Awards have become regarded as one of iGaming and betting’s premier awards shows and events, recognising “the achievements of operators and affiliates, as well as suppliers from across all the major disciplines”, with this year’s edition coming after the closing of the SBC Summit Barcelona 2022.
Recognising esports innovation
Pinnacle Solution’s CCO Jane Guan and BD Director Rohini Sardana were present at the event to pick up the award from Spanish soccer legend Gaizka Mendieta on stage in front of an audience of the industry’s great and good, with many of them having also judged what was one of the most competitive categories of the night.
These judges recognised Pinnacle Solution for its pioneering approach to esports betting. During the judging period, it was noted how the supplier had stayed ahead of the market in delivering an esports offering that bridges the gap between betting operators and the demanding esports communities. It also released a number of refinements to its game-changing Esports Hub product, launched various new tradeable esports titles, many in the booming mobile market, and leveraged its first LAN Pinnacle Cup event to bring the best betting content to its global partners.
Rohini Sardana, BD Director at Pinnacle Solution, said after picking up the award on the night:
"The esports betting supplier space continues to grow and that makes it more important than ever that we continue to innovate faster and deliver esports solutions that engage customers and drive partner revenue. We're offering a truly unique combination of quality esports content and risk management expertise which no other supplier can match, as this SBC Award goes to show, and with the roadmap we have coming, I'm confident we will continue to make a significant difference to our partners."
As Rohini touches on, Pinnacle Solution’s esports offering is designed to deliver the best content to bettors, with a UI that they can resonate with, while using the best official data feeds and trading expertise to deliver better bottom lines for its partner sportsbooks. With a recently announced extension to its deal with Bayes Esports and an ongoing partnership with GRID, the supplier remains the only company in the space to have deals with both, ensuring its content delivery remains objectively market-leading.
Taking esports betting forward
Having won its first Esports Supplier of the Year award in 2019, Pinnacle Solution has regained its title each year – even throughout the challenging pandemic years which had a disproportionate impact on esports betting and its demand – and with an exciting roadmap ahead featuring new Esports Hub features, a more in-depth live offering, and more investment in marketing services, the supplier hopes that 2023 can make for another successful awards season.
Pinnacle Solution is the current holder of both the EGR Awards and SBC Awards Esports Supplier of the Year titles. If your esports offering isn’t performing as well as you’d like or if you require a trading partner proven to deliver results, get in touch at [email protected] to see how its market-leading offering can level up your sportsbook.